If any of these feel a little too accurate, keep reading.
You train most weeks, but you're not sure any of it is working.
You're spot on all week, then the weekend undoes the lot.
You've done everything "right" for a month and the scale hasn't moved.
Your mates have pints, eat what they want and still look better than you.
You've thought about a coach, then told yourself you should figure it out alone.
Most plans assume nothing ever gets in the way.
This one is built around the fact that it always does.
It’s not a template.
Before I write anything, I look at your schedule, the food you like, your lifestyle and your history.
Then I stay with you the whole way through.
You get calorie and protein targets that fit your life.
No banned foods.
No two-hour sessions.
Training that you look forward to and that gets results at times that suit you.
Every week we look at your weight, your training and your life.
Then we change what needs changing.
I’ve coached people both in person and online.
I’ve been where you are.
I joined a gym at 14 by lying about my age, and I had no clue what I was doing. No plan, no idea how to use half the equipment, just wandering around hoping it would work.
Now I make sure nobody I coach has to figure it out alone.
“I started just wanting to eat a bit better and understand the gym.
Now I actually look forward to training, I’ve just finished my first marathon and my old self wouldn’t recognise me.
I owe everything to Dan.
I don’t know where I’d be without him.”
A complete system, not just a plan. Built around you, refined every week.
Training written for your schedule, equipment and goals, with video demos and form reviews.
Habit tracking and all my resources are in the same app.
Every week I review your progress across multiple metrics. We find out what’s working, make sure you’re on track, and adjust when you’re not.
No banned foods. Food reviews and nutrition resources so your diet doesn’t feel like a diet.
Most coaches ban voice notes.
Not me. Send whatever works for you. I’ll hold you accountable when you go quiet and when you need it.
Give me your first month.
Follow the plan.
Do your workouts.
Track your food.
Talk to me when things go sideways.
I work with all levels. Every plan is built from scratch around your fitness level, equipment, and goals.
Most clients feel stronger and have more energy within 4 to 6 weeks. The body changes really show from about 12 weeks.
Not necessarily. I coach clients who train in commercial gyms, home gyms, and even with minimal equipment. Your plan is built around whatever you have access to.
Yes. No meal plans. I teach you how to eat in a way that fits your life.
No, but I’d recommend it. Clients who track usually get there faster. If tracking isn’t for you, we’ll find another way.
Not at all, if anything, that’s the whole point. The goal is to help you stay on track and find balance no matter where you are or how hectic things get. Your plan adapts to your life, not the other way around.
It's fine. Bad weeks happen to everyone. All I ask is that you're upfront and communicate with me, there's no judgement here. The only thing that doesn't work is going quiet. Tell me what's going on and we'll work through it together.
If you fall off and disappear, you'll get the same results you've always got. But if you fall off and come to me, honest, upfront, no excuses needed, we can find the root cause and fix it. That's actually where the real coaching happens. Most people don't fail because they're lazy. They fail because nobody helped them figure out why it wasn't working.